Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Single photo |
| Definition of the object | Positive (1) |
| Period | 1 May 1954 - 2 May 1954 |
| People | Castellotti, Eugenio |
| Categories | Sport > Car races > Mille Miglia |
| Vehicles > Automobiles > Lancia |
| Image 1 di 1 | |
| Definition | gelatin silver bromide/paper |
| Full description of the subject | Driver Eugenio Castellotti in Lancia no. 540 at the 21st Mille Miglia on 1-2 May 1954. Visible along the track are Pirelli advertising hoardings and banners. |
| Measurements | 24 x 18 |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.